Hoop Dreams is an annual charity event held by Action for Boston Community Development (ABCD) that takes place at Boston’s TD Garden with the proceeds benefiting the company’s youth programs.

Companies can donate $10,000 to send a team of 16 emplyoees to play in a charity basketball tournament on the very same court that the Celtics play on. There is also an exclusive Q&A afterwards featuring former Celtics coach and current General Manager, Brad Stevens.

A large amount of the event’s success depends on our marketing reach and success. To recruit teams and raise awareness about the event as a whole, I developed a comprehensive marketing kit to send to potential sponsors and donators.

The accompanying social media promo that I designed can be found here.