To promote the launch of ABCD Connect, I created an animation to post on social mediums such as Youtube Shorts, TikTok, and Instagram Reels. These platforms operate in a 9:16 aspect ratio.

ABCD Connect is a system that will indentify all agency-wide services and program that a client may qualify for. It connects clients with services they may not be aware exists.

Our services and programs are visually represented as bubbles with connecting hubs along the way. As the animation plays, ABCD Connects function is illustrated by the expanding and connecting lines that start to form.

The CTA (Call to Action) is present to the user via the text section of the posts and is thus not included in the animation itself.